Sneaker Law

Authored and founded by Jared Goldstein and Kenneth Anand, Sneaker Law is a premier education company and the definitive legal and business bible to the $100 billion sneaker industry.

Released in 2021, Sneaker Law V1 quickly became an award-winning, critically acclaimed textbook and coffee table book, praised for making complex business and legal concepts accessible to creatives, entrepreneurs, business people, and sneaker enthusiasts. Building on that success, Sneaker Law V2, which launched in 2024, offers an overhauled, expanded, and visually rich guide that dives deeper into the creative, business, and legal dimensions of sneaker culture.

More than just a book

More than just a book, Sneaker Law is a disruptive educational company—using sneakers as the vehicle to teach entrepreneurship, business, law, design, intellectual property, brand building and protection, and more to thousands of students around the world. Sneaker Law is taught at over 40 different schools—including Harvard Law School, Yale Law School, Parsons School of Design, and Georgetown.

Sneaker Law is the only book of its kind—bridging the worlds of law, business, design, and culture with a reach as diverse as its audience. Embraced by industry leaders, celebrities, and global brands, Sneaker Law is sold at prestigious bookstores such as the Harvard Law School Coop, while also gracing the shelves of premier retailers like Kith, Nordstrom, A Ma Maniére, Bodega, and Concepts. Sneaker Law’s cultural impact was further solidified when it was proudly featured at Virgil Abloh’s Figures of Speech exhibit at ICA Boston—an incredible honor.

As co-author and co-founder of Sneaker Law LLC, and founder of Jared Goldstein Law PLLC, Jared Goldstein helps clients navigate this intersection of law, business, design, and culture, offering the same practical, forward-thinking advice found in the pages of Sneaker Law.